Ian Ayre, a candidate to be Liverpool’s next chief executive, has revealed new sponsorship plans and a desire to push the club higher in the football world’s rich list.
Ayre, 45, was appointed, primarily, by Liverpool co-owner Tom Hicks as the club’s new commercial director 18 months ago.
And with Rick Parry announcing he will be quitting as the Anfield club’s chief executive this summer after 12 years in the job, Ayre is already being touted for the job along with former FA chief Brian Barwick.
Now Ayre has confirmed a new sponsorship with the Bank of America, the prospect of three other sponsorships soon and a summer tour to the Far East for Rafael Benitez’s team.
Liverpool have extended their agreement with the BoA for a further four years, a deal worth £5m to the Anfield club.
BoA is the parent company of Chester-based credit card firm MBNA who supply Liverpool’s credit card for fans, and they announced major redundancies in December for their world-wide operation.
Ayre, in an interview with Bloomberg, the financial news agency, said: “Other transactions are under discussion.” They could involve the consumer electronics, gaming and automotive sectors.
The Far East tour has been set for July 17 to 26, and will involve matches in Hong Kong, Singapore and Bangkok.
Macam inilah buat kerja. Lagipun kalau tengok CV Ayre, dia memang berpengalaman dalam aktiviti kormesil bolasepak. Dengar cerita pulangan LFC musim lalu melonjak ke tangga ke-7 bernilai £200j. Dan ini merupakan salah satu usaha Ayre dalam mendapatkan lebih banyak lagi penajaan luar.